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By: Pete Clark

In reply to Joss. You think the perception people have of a government website is unimportant? Huh.

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By: Dan Blundell (@danblundell)

I understand the dilemma, however, it could be argued that political neutrality is another red herring. Think hard enough, no matter what colour you pick, there'll be some sort of political...

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By: Alan Maddrell (@alanmaddrell)

I wasn't there at the time but I assume part of the thinking behind the orange was to make govt info approachable - an implied value in what Directgov tries to do. As to whether it should be orange in...

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By: Craig Morrison (@craigmorrison)

I've always found the heavy use of bright orange too jarring for a site which has very text heavy content. I agree with a lot of the above comments. I also immediately associated black and dark green,...

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By: mr.iterative

I worked on (but not for) Directgov for quite a long time, it always seemed to me that the problem is less with the colour itself and more with the way it's used. The thick orange bar dominates so much...

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By: Andrew

Well there are different tones of orange, at the moment it appears identical to the easy orange which is not a good thing; however, the problem is more the way the orange sits on the page. The Home...

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By: fberriman » Working for the government

[...] Colour me excited (but maybe not orange?). [...]

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By: What I’ve been reading | DavePress

[...] Will it be orange? | Government Digital Service – Is orange a good colour for a government website? [...]

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By: alexcoley

A perfectly good colour solution was developed in 2009. Its digital implementation was still being prodded with a stick in early 2011. In the brand presentation I attended the Director of...

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By: Paul Annett

In reply to alexcoley. Hi Alex. Thanks for your comment! You're making the assumption that the 2009 research about rebranding Directgov which we both mentioned has been disregarded. That's not the...

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