By: Pete Clark
In reply to Joss. You think the perception people have of a government website is unimportant? Huh.
View ArticleBy: Dan Blundell (@danblundell)
I understand the dilemma, however, it could be argued that political neutrality is another red herring. Think hard enough, no matter what colour you pick, there'll be some sort of political...
View ArticleBy: Alan Maddrell (@alanmaddrell)
I wasn't there at the time but I assume part of the thinking behind the orange was to make govt info approachable - an implied value in what Directgov tries to do. As to whether it should be orange in...
View ArticleBy: Craig Morrison (@craigmorrison)
I've always found the heavy use of bright orange too jarring for a site which has very text heavy content. I agree with a lot of the above comments. I also immediately associated black and dark green,...
View ArticleBy: mr.iterative
I worked on (but not for) Directgov for quite a long time, it always seemed to me that the problem is less with the colour itself and more with the way it's used. The thick orange bar dominates so much...
View ArticleBy: Andrew
Well there are different tones of orange, at the moment it appears identical to the easy orange which is not a good thing; however, the problem is more the way the orange sits on the page. The Home...
View ArticleBy: fberriman » Working for the government
[...] Colour me excited (but maybe not orange?). [...]
View ArticleBy: What I’ve been reading | DavePress
[...] Will it be orange? | Government Digital Service – Is orange a good colour for a government website? [...]
View ArticleBy: alexcoley
A perfectly good colour solution was developed in 2009. Its digital implementation was still being prodded with a stick in early 2011. In the brand presentation I attended the Director of...
View ArticleBy: Paul Annett
In reply to alexcoley. Hi Alex. Thanks for your comment! You're making the assumption that the 2009 research about rebranding Directgov which we both mentioned has been disregarded. That's not the...
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